Having a blog on your website is a fantastic way for you to become an authority figure in your industry.
A blog can keep the line of communication between you and potential customers open. It enables you to post relevant, keyword rich postings which have great SEO benefits and in turn help grow your client base.
Here are ten tips for better business blogging:
1 – Set goals for your blog
With a business blog your most likely goal is to increase sales but other worthy goals can include: Read the rest of this entry
Usability Testing – how to make your website a better place for your customers to visit.
The first thing to get straight is that your website has to appeal to your customers – it’s not about showing off to your friends. So if you’re serious about having a website that makes sense commercially the user testing phase is critical to success. You want to know that your website has an intuitive and easy to use interface, that all your potential customers can understand. The best way to do this is with a Usability Testing Focus Group.
1.Recruiting your Focus Group
You need people who are in the market for your products or services, impartial (so no family, friends or staff from your company). Also choose people who don’t already know your company or its products, since people who have prior exposure to your project may yield flawed results and rate your site high in web accessibility even if it is not. You need five people – less and you won’t get a broad enough range of opinions, and more and you’ll just get duplication in responses. Five is the magic number. Read the rest of this entry
