The whole world is moving toward a faster and more energy efficient future. However, the amount of information being processed over the internet is growing exponentially. In an effort to address these trends the W3C (World Wide Web consortium) as well as all of the world leading search engines have recommended that websites take steps towards reducing their demand on both energy and bandwidth resources.

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While SEO is baffling to many people there actually is a simple logic to making your website appeal to Google so that it appears high in the search results for your keywords. You need to concentrate on three main factors, as follows:
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Here’s a great article from a friend of ours that we’re going to reprint here. Basically it says that Google isn’t as smart as they’d like you to think, and why a well designed, content rich, high-quality website PLUS a professional, ongoing SEO strategy crucial if you want to succeed with Google search results.

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Every so often we like to give sort of a “state of the union” on Facebook and Twitter best practices, because social media is constantly growing, changing and evolving.
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A potential customer has just opened up your web site. They see a fancy introduction that grabs their attention. The little video sparks a laugh, and they stay on your site to find out more about your business. After getting through all the fancy animations, he or she is greeted with a beautifully-crafted home page with killer copy that keeps them reading all the way to the end. After the novelty of the menu animations and the gorgeous background wears off, your customer sits – thinking. He or she has no idea what to do next.
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Barry Schwartz in his book ‘The Paradox of Choice’ describes how customers intent on buying, don’t, because they are confused with too many options. Features or options must not be multiplied beyond what it takes to get an order.’ In fact, it is pretty well understood by those of us who actually study how to communicate a marketing message that a focus on an emotional benefit is what works, not another new feature.
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Google recently introduced their “Instant Search” feature which starts to populate search results the instant you start typing into the search box. At the same time, Google suggests alternate search terms as you type to help narrow your search without forcing you to enter entire search phrases.
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With Google Instant, Google’s new predictive search mode, Googlers now see a dynamic list of results as they type. Google considers this a positive step forward in the development of searching, and claims this new style of response will save between two and five seconds per search query. Wow!

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Optimizing an Ecommerce site is slightly different from optimizing a static website. You need to plan and construct your optimization strategy well in advance. This will help save you a lot of time and effort in the future. So here are our 16 Ecommerce SEO Tips to Keep Your Website Ahead in Rankings and Traffic.

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There are many ways unscrupulous and short-sighted web designers and SEO companies spam search engines and try to trick search engine spider to increase traffic to their client’s websites. We think this sort of stuff is crazy, because sooner or later Google always spots these Black Hat methods and the result is a permanent ban on the website – which could be totally disastrous for the business involved.

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As we work with clients who need web design and search engine optimization (SEO) services, we observe that many are unclear about what their existing or proposed websites can do for them. We share the highlights of what works and we aim to educate interested clients about changing web standards, good design, content, and SEO. While web has been changing and evolving since it began, now the changes come more quickly.

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Web directories have been around since the beginning of the World Wide Web in the early 1990’s and are still recognized as an important channel for advertising businesses online. People often get web directories and search engines mixed up.

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If they don’t have the guidance of a strategic website design company like Page One Consultants, many business owners make the mistake of commissioning a website without laying out a clear plan for their online business. This is a sure set-up for failure. There are 1000s of abandoned sites on the web due to lack of careful planning. Before designing your website you should ask yourself some questions to avoid making mistakes down the road.

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After Google started using website speed as a parameter in their ranking algorithms every webmaster has a good reason to keep an eye on the page load speed of their website. Google’s bending over backwards to spread the word about this new speed penalty is proof in itself since big G is usually very secretive about pending algorithm changes.
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Any website owner wants their website to be ranking well for those keywords which will mean that targeted visitors arrive on their website and possibly turn into customers or clients.
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