Archive for November, 2010

Embracing the upcycle instead of the downcycle

From time to time we like to reproduce on our site some of the wisdom of the new economy’s leading light Seth Godin. Here a recent post of his. It’s worth a read…

Embracing the upcycle instead of the downcycle
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Writing to please customers and Google simultaneously

Visualize your site achieving top search engine results. Now imagine the wonder you would feel if your well-ranked website’s copy jumped off the screen, lodging itself in the mind of each site visitor and unconsciously causing every one of them to take the action YOU want them to take.

Writing for site visitors or writing for search engines is certainly not mutually exclusive.
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Why cheap DIY business websites aren’t worth it.

Website Design is an issue every business confronts. Most businesses looking to save money do it either by hiring a freelancer, a student, friend, or a design company. The process of web design can be expensive and extremely frustrating and lead to ongoing service fees.
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10 tips for creating effective small business websites

Many small business owners struggle with the seemingly overwhelming task of managing their web site. There always seems to be so much to do, yet no time to do it all (something we know all too well). This brief primer should help to highlight the key aspects of web site management that will help them gain the most from their web site with the time that they have available.
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