Archive for December, 2010

Why SEO isn’t a huge waste of money

Paying for SEO seems to be a bitter pill for many business people, especially when they’ve just spent heaps on their new website. But if you want anyone to actually visit SEO is just a fact of life.

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SEO trends for 2011

Here is a brief overview from the merry team at Page One Consultants of what we can look forward to in 2011.

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Using Search Volume to test offline advertising’s effectiveness

We know that measurement is essential for marketers to get the most out of their campaigns today, Fortunately, attribution technology allows us to measure ROI across online channels in great detail. But what about offline efforts? Can marketers measure the success of an offline program with a similar level of granularity? Absolutely. And search can help you do just that.

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A first look at Google Instant Previews

Here’s the one owners of quality websites have been waiting for! Google has added a nifty new feature known as “Instant Previews” to its results page. This cool new app lets you preview your search results without having to click-through to visit the page – you get a large thumbnail glimpse of what the page looks like just by clicking on the Preview icon – sweet!

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How to avoid common mistakes in website useability

When you built your first web site, didn’t you just want to promote it everywhere with big bold letters saying, “HEY EVERYONE! COME HERE AND LOOK AT MY WEBSITE! ISN’T IT GREAT?” Or, when you submit your web site to forums for web site reviews, what do you typically ask for? You may write, “Tell me what you think of my web site” or “Which color do you like better, blue or red?” or “Did I optimize for search engines properly?”

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