Search Engine Optimisation in Auckland

The Page One SEO Ignite Launch Sequence.

Page One SEO Ignite is a proven system for launching your website up the search engine rankings and massively increasing the number of people you find you online.

The Page One SEO Ignite launch sequence runs like this:

10. The ground work.

First we lay a solid basis for the long-term success of your online business by considering the fundamentals of a successful marketing strategy:

• the products or services you offer
• the popularity of your website
• your customers
• your competitive advantages
• weaknesses
• your competition
• opportunities to increase the effectiveness of your website

9. Keyword research.

Once we’ve established the basic framework for your online marketing strategy, we get more specific about how to draw search engine traffic to your website.

• we research a range of keywords your business might target.
• we identify the high volume, low competition keywords that will deliver your business the best ROI.

8. Website Content Assessment.

Next in the SEO Ignite launch sequence is a comprehensive review of your website’s contents and how it relates to the keywords it will be optimised for. Often we find that it’s necessary for our clients to add fresh content, and we will make specific recommendations on what it should be.

7. Technical Review

We review your site for issues, which may cause problems with SEO. Often websites which have not been built with SEO in mind from the very start will have major SEO snags including, but not limited to, Redirects, Javascript , FLASH, Session IDs, Page States, and Cookies.

6. Code Optimisation

We optimise your website’s structure and coding to improve its search-ability. In particular the SEO coding of most websites can be improved dramatically, with a few simple steps that are unknown to most website developers.

5. Content Optimisation.

A simple and often barely noticeable reconfiguration of a webpage can have significant SEO benefits. We assess elements like headings, alt tags and copy and make alterations where necessary.

4. Link Building.

Optimising your linking code and anchor text links, and generating high-quality incoming links from other sites (aka off-page SEO) are very important to your site’s ranking. We will design a long-term link building strategy, and constantly work to improve the number and quality of in-bound links. As part of our link building strategy we will submit your site to directories, video sites like You Tube, write articles and make relevant posts on blogs and forums on your behalf. And we will never stop adding to the sites that link to you.

3. Monthly reports.

Once you site has been optimised and your SEO maintenance programme is up and running we send you monthly reports on how your website is progressing up Google’s search results. You’ll also get information on traffic and in-bound links.

2. Six month review.

Every six months we will have a very close look at how SEO and your website is working for you. As a result we may recommend adding more keywords, more optimisation etc.

1. Long-term planning.

As your website traffic increases it is likely that you will want to increase your online capabilities by adding more content and advanced functionality. We will advise you of opportunities we see for making the web work even harder for your business, and recommend a suitable course of action. Extra functionality we might consider include adding a shopping-cart or video gallery and integrating a social media strategy.

0. Success.

Page One SEO Ignite continues to make the web work harder for you, by maintaining your page one Google ranking and driving local business your way..

Let’s take a closer look at what goes into Page One SEO Ignite:

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On-page search engine optimisation.

Here are the on-page variables we can manipulate to get better rankings for your Auckland website.

Content: The relevance between the content and the keywords is the primary way sites get their ranking in Google. The content should be informative and well written.

Title Tag: This is the text right at the top of web browser window (say Internet Explorer or Firefox) which shows the title of the website. Search engines display your title tag in their search results.

Meta-tag description: A Meta Tag Description is a part of web page’s coding and gives a basic description about the website. The right Meta tag description is very important role in web page ranking.

Meta-Tag Keywords: Meta Tag Keywords play the similar role as meta-tag description for highlighting the importance of a website.

Keyword Density: The amount of times a keyword is used on a web page is called keyword density. A keyword must be used in a web page at least 2-3% and preferably 5% to achieve a good ranking. But be careful if you overdo it, it’s called keyword stuffing and it will get your site penalized in the search results.

Alt-Tags: The are file names that can be added to images for search engines to read. They are a great opportunity to add another mention of your keyword.

H-Tags: These tell the search engines that all words inserted between the Tags are considered more important than other text around it.

Sitemap: This is a separate file containing links to all the pages in your site. Search engines love sitemaps since they make it easy for them to see what’s in your site and rank it.

Now let’s have a closer look at keywords, which are perhaps the most important on-page variable of all..

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SEO Keyword research for search engine optimisation

for Auckland businesses.

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What are keywords?

Keywords are also known as ‘search terms’ or ‘search phrases’, which better describes what they actually are, because a keyword doesn’t have to be just a single word – in fact the best keywords for search engine optimization purposes for business websites are made up of several words joined together.

For example one of the most looked up keywords on Google is ‘how to lose weight’ – that’s four words to make one keyword.

Good search engine optimization services are all about getting your website to display on page one of the search results for keywords that are relevant to what your customers are searching for – and will pay money to get their hands on!

That’s why search engine optimization is the most important part of SEM or Search Engine Marketing. Getting first page Google results for the right keywords delivers way better value for money than most other forms of advertising.

Read more about Page One SEM services here.

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Researching the right search engine optimization

keywords for your Auckland business.

Often people come to us full of bright ideas for what their website’s keywords should be, but we say hold the phone a second and back up the truck.

It’s pointless to be the number one result on page one for a search term that only gets looked up once in a blue moon. Joe Public tends to be fairly specific about what they are searching for, especially when they want a local business to supply it.

So if you’re in the tiling business in Auckland we would research what keywords are getting good traffic, but not a lot of competition from other businesses and optimize your website around them. In this example, three good candidates might include:

Kitchen splashback tiling Auckland

Bathroom shower tiling Auckland

Swimming pool tiling Auckland

The idea is to find specific keywords that people are using to find businesses like yours and then make sure your website pops up high on the results list when they enter those keywords into Google. Of course we’ll do it for you as part of our SEO services.

The best SEO keywords fulfill two key requirements:

• Be popular with your target audience
• Have low competition in the search engines

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High competition Keywords.

As a rule of thumb generic keywords like mortgage, car finance, plumber, hairdresser etc are almost impossible to rank competitively for. Everyone wants to rank highly for them, but they tend to be swallowed up by monster sites like the Yellow Pages or Finda, which have been around forever.

But not to worry, because most people search much more specifically than that, using much longer keywords, like ‘low deposit first home mortgage’ or ‘low interest online car finance’ – and that’s something we can work with, and more importantly you can make money on.

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Off-page search engine optimization.

Off Page refers to links. They can be links from pages in your own website or from pages of other websites. Google puts a lot of emphasis on something they called ‘Page Rank’. Page Rank is not however where you site ends up on the search results page. Page Rank evaluates and assigns importance of a site in terms of links to it from other sites.

Sites with high Page Rank tend to be older ones which have hundreds, even tens of thousands of other sites linking to them. Wikipedia is a Page Rank monster! If you can get one of these sites to link to your website it brings lots of Google love with it. Other sites that have lots of Page Rank clout are .govt and .edu websites. So if you could get links from Auckland University or Auckland Hospital to your site it would do a lot to help its ranking in the search results.

Start the web working harder for you today.

Search engine optimization is the most effective way to drive traffic to your website and make the web work harder for you. Page One Consultants are Auckland’s leading Search engine optimization experts for small and medium businesses.

Contact Page One Consultants for search engine optimization services now.