Social media networks Facebook, LinkedIn and Twitter present active online marketers and people who simply want to generate better Google rankings with awesome opportunities for link building.

The only caveat is that if you’re going to use social media as a marketing tool it has to be done right, and that means creating a strategy. Plus you need to be committed. Dabbling in social media doesn’t work. You need to be in there all the time.

But of course you can let Page One Consultants worry about all that for you. We’re social media gurus. But if you like to have a go yourself, go for it. Here’s how:

Facebook:
Post links to your Website on your wall, in discussion and on other people’s walls (when appropriate, don’t spam). Also search for Groups that are associated with your keywords. Join these groups and start to respond to discussions. Make sure to leave a link to your site at the end of each response. You can also use Facebook ads to purchase links and target them by region, gender, keywords and more. Having said that, Facebook advertising is a whole different can of worms.

LinkedIn:
Not only can you post links to your “wall” but also participate in LinkedIn Answers using keywords. By answering multiple questions posted by other members each week, you’ll establish credibility and attract links and sales leads. You can also leave the link to your Website as a reference which will help with your link building efforts. When you’re finished answering a question you can also ask the person who asked it for a link back to your site.

Twitter:
Make sure to use keywords in every tweet and include a short link back to a relevant page on your Website. Since tweets are now being indexed in Google this will greatly help your link building efforts and drive additional traffic to your website

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